Taking the time & effort to understand an investment (be it a business, a bond, an index fund, an ETF) months or years before you invest, can dramatically improve your ability to earn a reasonable return.  With that in mind Sewickley Financial takes the approach of monitoring a list of investments across asset classes of interest.  A brief outline of the process is given below…

  1. Define Investment Framework
    1. Secular Trends & Demographics are defined
    2. Macroeconomic trends are identified
      • US & Global GDP growth
      • S&P projections -EPS growth by sector
      • Interest Rates,  Exchange Rates
  2. The sectors identified in the major averages are Force Ranked across 4 categories:
    • Macro,  Earnings Growth,  Volatility,  Sentiment
  3. ETFs are Force Ranked across 5 categories:
    • Macro,  Yield,  Volatility,  Diversification,  Secular
  4. An Equity Watch List is Force Ranked across 4 categories:
    • Sector Rank,  Secular Growth,  Execution,  Sentiment

Existing holdings are not aggressively adjusted to the new weightings as this can adversely impact results through increased costs & taxes.  Rather, changes are made to existing holdings where risk/reward justifies the shift.

The ETF & Equity Investable Watch lists are established by the Principal and involve typically 60 or so instruments/companies per list.  Changes to the composition of these lists are made only when the work shows the long-term investment case qualifies for an addition or deletion.